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August 14, 2007

The New Rochelle Business Improvement District (BID) won two bronze awards from the Advertising Club of Westchester for its lively website and free-standing information kiosk, both designed by Harquin Creative Group. The advertising/marketing industry’s premier event recognized the best work produced by firms in Westchester, Rockland and Fairfield counties in 2006; winners were selected from more than 300 submissions in 58 categories.

“The Big W Awards recognize marketing innovation, creative excellence and successful implementation of a marketing initiative,” explained Harquin’s Creative Director, Sherry Bruck, “so we were delighted to win on behalf of The new Rochelle BID.”

“Websites can be particularly challenging,” notes Sherry Bruck. “It’s one thing to put up a website, but it’s quite another to maintain it as timely and viable. Harquin’s solution is to create a content management system for its clients that allows them to update their websites without having to pay a programmer or a designer. “We work with our clients to create a series of pre-set templates that are available to them online using a password system for controlled access,” explains Bruck. “The client can make changes, check them and then post them live. The result is a website that stays current and maintains its dynamic design.”

In addition to designing an exciting website for New Rochelle’s BID, Harquin also designed the exterior of an Information Kiosk, a free-standing public computer located in the New Rochelle train station (one of Metro-North’s busiest) that is the first of its kind in the Metro-North system. The information kiosk takes advantage of New Rochelle’s free WiFi Network, the first free comprehensive wireless network in the lower Hudson Valley. The WiFi Network encompasses a 20-block area of downtown New Rochelle, including the city’s library, transportation hub, outdoor recreation area and business district. “By being the first major WiFi district in the region, New Rochelle may well serve as a model for other wireless communities that are now on the drawing board,” noted Charles Gagano, Chairman of the Empire State Development Corporation.

Harquin Creative Group is a strategic-thinking creative firm specializing in providing planning, design, print and interactive services to educators, libraries, government agencies, fundraisers and arts organizations. For more information visit their website at http://www.harquin.com .

The Advertising Club of Westchester, Inc. was founded in 1968 to improve communications and relations among people in advertising, public relations, media, business, the professions, sales promotion, academic, creative, graphic, cultural areas, and the community at large. For more information about the Advertising Club of Westchester visit their website: http://www.acw.org .

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