Subscribe now.
Get the latest in news, events
& discount coupons.
Already subscribed? Click >
BID Programs & Financial Assistance | Home | About The BID | BID News | Contact | Log-in
Keyword Search
Downtown Overview
Directions & Parking
Business Directory
Special Events
Downtown Gallery
Downtown History
New Rochelle Facts
Investing Downtown
Best Bets

Click to enlarge


[ Back to BID News ]

January 6, 2016

6th Annual “Ring in the New Year at Noon” at New Roc City, Westchester’s Only Daytime New Year’s event for Kids, Raises $2,000 for Westchester Children’s Museum

New Rochelle, NY — (Jan. 4, 2016) – For the 6th year in a row New Roc City hosted a spectacular family affair on New Year’s Eve day for Westchester parents and kids. This year more participants than ever gathered to watch the climatic noon-time drop of over 3000 colorful and festive balloons descending on enthusiastic kids and parents.

“Ring in the New Year at Noon has become a holiday tradition for Westchester families and we reach out to community partners to add something different each time. We were lucky to get NY Ranger Alum Brian Mullen this year, who attracted many new visitors, and we also introduced a fundraising component and are happy to announce that we raised over $2,000 for Westchester Children’s Museum,” stated Sherry Bruck, Founder of Harquin Creative Group, creator and organizer for the event.

“We were thrilled to be the beneficiaries of this year’s event!” stated Tracy Kay, Executive Director of the Westchester Children’s Museum. “We have a strong base in New Rochelle, but we spoke with people who had traveled from all over Westchester to participate with their families. We look forward to putting the generous donation to good use by helping those in need with admission fees as well as putting some of the funds toward programs and our exhibits,” he added.

The day also featured face painting, arts and crafts, rides, clowns, a wheel of chance, games, snacks, goody bag, raffle prizes and much more. The fee to attend was only a $5 donation per family which went directly to the Westchester Children’s Museum, an interactive learning space in Rye that provides children, families and school groups the opportunity to nurture curiosity and ignite imagination through creative hands-on exploration.

Ring in the New Year at Noon is held in association with the New Rochelle BID Family Day event series plus participating tenants and community partners including FUNFUZION Games and Rides, Monroe College, Modell’s Sporting Goods, Applebee’s, Premier Martial Arts, Planet Fitness, LAZ Parking, Buffalo Wild Wings, New Rochelle Parks and Recreation, Marriott Residence Inn, Macaroni Kids, Digital Arts Experience, Super Soccer Stars, the New Rochelle YMCA, New Rochelle Youth Hockey, the NY Rangers, Texas Roadhouse, New Rochelle Farmers Market, Pure Hockey, Uncle Louis G’s Italian Ices & Ice Cream, Summit Security, and the New Rochelle Fire Department.

Families also received free backpack goodie bags produced compliments of Laz Parking filled with gifts ranging from FunFuzion ride card, juice and snacks, foam hockey puck from New Rochelle Youth Hockey, Planet Fitness t-shirts, free kid’s meal voucher from Texas Roadhouse, coupons from Modell’s, and more.

“We intend to organize the event next year as well and look forward to exploring additional ways to keep this family activity fun, and innovative,” added Bruck.


About New Roc City

New Roc City is a 450,000-square-foot entertainment/residential/retail complex located in the heart of downtown New Rochelle. A family destination, New Roc City features such tenants as FUNFUZION Games and Rides, Monroe College, Modell’s Sporting Goods, Buffalo Wild Wings, Applebee’s, Premier Martial Arts, Planet Fitness, Gamestop. and Regal IMAX Theater. New Roc City has served for many years as an active partner in the New Rochelle business community and a member of the New Rochelle Business Improvement District.

About the Westchester Children’s Museum

The Westchester Children’s Museum is a celebration of childhood. The museum’s exhibits and programs draw from the region’s rich history, cultural diversity, flourishing ecosystems, and literary and artistic traditions. The museum is a hands-on cultural and educational institution for all children and families. It is a dynamic resource for schools and provides programming and a welcoming environment for special needs children.  Programs target children ages 0-12, but learning does not stop there. Through apprenticeships for middle and high school age students, there are opportunities for children to continue to grow and explore. In addition to onsite exhibits and activities, the museum provides educational programming through a variety of community-based organizations. Since 2010, our Museum Without Walls program has reached over 15,000 children at more than 50 local community centers and schools. For more information visit



Email  |  Print
NRHS Students Learn Coding in Unexpected Ways >
9th Annual “Ring in the New Year at Noon” at New Roc City: Raises $3,500 for the New Rochelle Public Library Foundation >
9th Annual “Ring in the New Year at Noon” at New Roc City Supports New Rochelle Library Foundation >


© Copyright 2019. All Rights Reserved. New Rochelle Downtown Business Improvement District. Site MapSite managed by Harquin