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April 29, 2015
New Ad Campaign Features Local Businessmen on Metro North
Alvin Clayton Among the Four “Real Rothmans” Men
Restaurateur Alvin Clayton is one of four men being featured in the new “Real Rothmans” ad campaign, starting May 1st. Rothmans Co-President Ken Giddon says his inspiration was “guys I know who have been shopping at Rothmans for a long time and happen to look good in our clothes.” Top on that list was Clayton, formerly a professional model. Also featured in the ads are Scarsdale residents Mike Wilson of Wilson & Sons Jewelers and Mike Gerla, a partner with The Atlantic Group, as well as IT specialist Brian Chez of Larchmont.
Giddon says he chose local businessmen to highlight other independent businesses: Rothmans, opened in 1926, is a third-generation family business with locations in Manhattan and Scarsdale.
Described by The New York Times as “a darling of downtown New Rochelle,” Alvin & Friends– Zagat rated 26 for food, 26 for décor and 26 for service, and named again by Westchester Magazine as one of the “Best of Westchester” for 2014 – serves contemporary cuisine with Southern and Caribbean flavors. Located across Memorial Highway from the New Rochelle Public Library, Alvin & Friends has a sophisticated urban ambience and features live music on Thursday, Friday and Saturday evenings – including a late night dance weekend dance party, The Saturday Life -- plus a jazz Brunch on Sundays. There is plenty of parking available in the municipal lot adjacent to the library as well as the covered parking lot next to the Avalon apartments. Alvin & Friends is open Tuesdays through Sundays for Lunch from noon to 3 pm (Brunch on Sundays) and Dinner from 5 to 10 pm, with a late night menu available on Fridays and Saturdays till midnight. Call (914) 654-6549 for reservations. And visit the restaurant online at www.alvinandfriendsrestaurant.com.
PHOTO: Alvin Clayton is one of four local businessmen featured in the new Rothmans Man ad campaign, with posters on Metro North.
Theresa Kump Leghorn (914) 654-6549