Subscribe now.
Get the latest in news, events
& discount coupons.
Already subscribed? Click >
BID Programs & Financial Assistance | Home | About The BID | BID News | Contact | Log-in
Keyword Search
Downtown Overview
Directions & Parking
Business Directory
Special Events
Downtown Gallery
Downtown History
New Rochelle Facts
Investing Downtown
Best Bets

Click to enlarge


[ Back to Downtown in the Media ]

November 30, 2017

New Rochelle, NY — (Nov. 30, 2017) – There’s no need for kids to stay up until midnight as New Roc’s master of ceremonies rings in the New Year early with the countdown to noon complete with a thrilling balloon release with festive, brightly-colored balloons.

For the 8th year in a row, New Roc City will offer their festive ‘Ring in the New Year at Noon’ event for kids ages 2 – 10 in the atrium on Sunday, December 31st from 10:30 am – 12:30 pm. While the highlight of the event is always the thrilling count down to a 3,000+ balloon drop at noon, this year’s program will also feature a Meet and Greet with New York Ranger alumni Tom Laidlaw, face painting, arts and crafts, kiddy rides, clowns, wheel of chance, games, snacks, goody bag, raffle prizes and much more! After the popular balloon drop families are invited to spend the rest of the afternoon at New Roc’s complex to complete their fun-filled New Year’s celebration.

This year’s event will support the Westchester Children’s Museum through a $10 donation per family when registering for the New Roc City Event. The Children’s Museum is an interactive learning space providing children, families and school groups the opportunity to nurture curiosity and ignite imagination through creative hands-on exploration. The museum is located at 100 Playland Parkway in Rye.

Preregistration for this event is strongly encouraged. Families can register online at

Ring in the New Year at Noon is held in association with the New Rochelle BID Family Day event series plus participating tenants and community partners including

  • New Roc City
  • New Rochelle BID
  • Applebee’s
  • Barnes and Noble
  • Creative Designs
  • Digital Arts Experience
  • FunFuzion Games and Rides
  • Macaroni Kid Bronxville-New Rochelle
  • Monroe College
  • Modell’s Sporting Goods
  • Planet Fitness
  • Premier Martial Arts
  • LAZ Parking
  • New Rochelle Parks and Recreation
  • New Rochelle Lightning Hockey
  • New York Ranger Alum Tom Laidlaw
  • Soccer Super Stars
  • Sky Zone
  • Summit Security
  • Texas Roadhouse
  • Westchester Children's Museum
  • Westchester Parent
  • Westchester Family

“We are excited to invite the community to welcome 2016 at New Roc City in a fun, safe, daytime celebration.  This event has become something Westchester families look forward to every holiday and we are pleased to be able to support the Westchester Children’s Museum this year,” said Susan Vinales, Property Manager of New Roc City. “It is the perfect opportunity for people who have never been to New Roc City or New Rochelle to visit. We thank our New Roc tenants as well as new event partners like The New York Rangers and The New Rochelle YMCA for their participation in making the only daytime, family-oriented New Years Eve event in Westchester better than ever.”

Families receive free backpack goodie bags produced compliments of Laz Parking filled with gifts ranging from FunFuzion ride card, juice and snacks, foam hockey puck from New Rochelle Youth Hockey, Planet Fitness t-shirts, free kids meal voucher from Texas Roadhouse, coupons from Modell’s, and more.

A complete list of events and registration can be found at


Activity List:

New Rochelle BID: Make your New Years hornblower and get ready to make some noise for the countdown and balloon drop.

New York Rangers: Meet and Greet with NY Ranger Alumni and Photo Op.

New Rochelle Parks and Recreation: Get your face painted by the talented artists of New Rochelle Parks and Recreation.

FunFuzion: Look in your backpack for your FUZE card that gives you free rides on the Carousel, Bumper Cars, Helicopter, Mini Whip, Frog Hopper, Kidz Zone, Maxflight rides.

Premier Martial Arts: Spin the Prize Wheel & take the Board Breaker Challenge.

Monroe College: Meet the Monroe Mustang Mascot and score tickets to a Monroe Mustang basketball game.

New Rochelle Youth Hockey: Try your skill on net. Learn how to stick handle and shoot the puck.

Applebee's: Wheel of Fortune & Sample delicious Snacks

Digital Arts Experience: 3-D printer and Minecraft demonstration

Activity list is in formation and is subject to change.

An exciting holiday event for young families in the community, Ring in the New Year at Noon has become an annual tradition at New Roc City. New Roc City is located at 33 Le Count Place in downtown New Rochelle. For more information, please visit

For more information or event images please contact:

Risa Hoag | 845.627.3000

Sherry Bruck | 914.490.8841

About New Roc City

New Roc City is a 450,000-square-foot entertainment/residential/retail complex located in the heart of downtown New Rochelle. A family destination, New Roc City features such tenants as FUNFUZION Games and Rides, Monroe College, Modell’s Sporting Goods, Buffalo Wild Wings, Applebee’s, Premier Martial Arts, Planet Fitness, Gamestop. and Regal IMAX Theater. New Roc City has served for many years as an active partner in the New Rochelle business community and a member of the New Rochelle Business Improvement District.

About the Westchester Children’s Museum

The Westchester Children’s Museum is a celebration of childhood. The museum’s exhibits and programs draw from the region’s rich history, cultural diversity, flourishing ecosystems, and literary and artistic traditions.

The museum is a hands-on cultural and educational institution for all children and families.  It is a dynamic resource for schools and provides programming and a welcoming environment for special needs children.  Programs target children ages 0-12, but learning does not stop there. Through apprenticeships for middle and high school age students, there are opportunities for children to continue to grow and explore. In addition to onsite exhibits and activities, the museum provides educational programming through a variety of community-based organizations.  Since 2010, our Museum Without Walls program has reached over 15,000 children at more than 50 local community centers and schools. For more information visit

Email  |  Print
NRHS Students Learn Coding in Unexpected Ways >
9th Annual “Ring in the New Year at Noon” at New Roc City: Raises $3,500 for the New Rochelle Public Library Foundation >
9th Annual “Ring in the New Year at Noon” at New Roc City Supports New Rochelle Library Foundation >


© Copyright 2019. All Rights Reserved. New Rochelle Downtown Business Improvement District. Site MapSite managed by Harquin