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525 Main Street

[ Back to History ]

When Lou Gehrig shopped at I.B. Cohen's, in the early 1930s, he had Nat Cohen make suits from material Gehrig had purchased while playing exhibition games in Japan. Each suit cost the famous Yankee $32.00. At the same time- and years before- artist Norman Rockwell bought his clothes here. Many other celebrities, CEOs, and area neighbors have and continue to shop for the best-dressed look at I.B. Cohen’s.

Israel Ben Cohen, an immigrant from Lithuania, opened his first men’s clothing store in 1888, in Mamaroneck. (He later sold that store to his brother-in-law, Margolius. That store closed in 1983.) By 1900 he had established his second, near New Rochelle's City Hall on Main Street. Of all his children - seven sons and one daughter, three sons chose to join the business.
When the store's second location was claimed for the construction of Division Street, another store was begun. On October 2, 1941, a year after the death of the senior Cohen, sons Nat, Lip and Dave opened a new store. I.B. Cohen's is still located at the 525 Main Street address.

The three owners had a total of 8 children - seven girls and one boy. Nat's son, Lewis, began working for the business in 1957. Today Lewis and his wife, Maryce, carry on the family tradition as retailers of quality clothing. But, unlike the two generations before, these Cohens also outfit women. From head-to-toe, accessories-to-shoes, the current I.B. Cohen's complements its wide selection of casual and dress wear for a totally "coordinated look."

The men’s department still features the classics - Pendleton, Hickey Freeman and London Fog, as well as labels bearing trendier names. Despite the ever-changing lines to suit contemporary fashion, the store remains committed to personalized service that is "above and beyond." For years a Pelhamite who relocated to another state continued to shop here for her family. Three times a year she traveled to the store from Virginia - by taxi!

rockwell.jpg

Norman Rockwell
The New Rochelle Years

Norman Rockwell in the 1940s: A View of the American Homefront
organized by the Norman Rockwell Museum in Stockbridge, MA, and Norman Rockwell's New Rochelle Years, organized by Barbara Davis, New Rochelle Public Library, were the inaugural exhibits at the Museum of Arts & Culture, a program of the New Rochelle Fund for Educational Excellence.

(click to read more)
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